How to Launch a New Website
When you’re launching a new website, you’re trying to keep track of so many things that it’s easy for some of them to get lost in the shuffle. But there are some simple steps you can take to make sure your launch goes right according to plan. To help you avoid the frustrating mistakes we’ve seen people make over the years, we’ve prepared a list of the most important things to know for your new website launch.
Let’s get right into it!
Nine important things to know for your new website launch
- You need a great web host
- A good sitebuilder will cut your stress in half
- Domain registration is important (and easy)
- You’ll need an SSL certificate
- SEO sends traffic to your website
- Your page load speed can make or break your website
- Website security is super important
- Mobile friendliness isn’t just nice to have – it’s essential
- Bad spelling, grammar and punctuation can detract from even a great website
1. You need a great web host
Choosing a great web host is the best way to ensure your website is safe, secure and speedy. It’s the most important thing you can do for your new website launch.
If your website keeps crashing every time your customers are trying to make a purchase, eventually they’ll stop trying, and you’ll miss out on potential sales. A good web host will ensure that your website keeps working when you need it most.
A good web host will also make sure your pages load quickly, which helps with your conversion rate and with your search engine ranking (more on that later).
Things to look for in a web host:
One of the best things about having a website is that it works 24/7, so you can make money in your sleep. If you choose a web hosting provider that offers 24/7 support, you’ll ensure that if something does go wrong, it can be fixed quickly.
Check to make sure your web hosting company offers good uptime. (Uptime is the time, expressed as a percentage, that your website is likely to be up and running. So, if a company offers 50% uptime, this means your website will only be working 50% of the time.) com offers more than 97% uptime!
When you really start expanding your brand, you’re going to want an email address that matches your domain name. To do this, you need a web host that also offers email accounts.
This is the most secure backup system for websites. If anything goes wrong with your website, you don’t want to lose all your hard work. Having cloud-based backup is essential for your launch.
Checking to make sure your web host has a good reputation can save you tons of heartache later.
The whole point of having a web host is that you don’t have to worry about the technical side of running your website. So, choose a web host that offers great services that make it easier to keep your website up and running.
2. A good sitebuilder will cut your stress in half
Our sitebuilder makes it easy to create a gorgeous website in minutes. Our revolutionary drag-and-drop system means you can easily customise any of our hundreds of templates, and you don’t even need to know how to code to do it!
There’s so much going on when you’re trying to launch a website that you don’t want to be fiddling with unwieldy strings of code when you could be focusing on something else. Think of our sitebuilder as an automated web designer – same beautiful results, for a tiny fraction of the price. (Seriously, our sitebuilder plans start at less than the price of a cup of coffee.)
3. Domain registration is important (and easy)
A domain is the name you type into your search engine to get to your website. (It looks like this: www.exampleofadomain.com.)
Once you’ve chosen a good web host, you’re going to want to register your domain, so you can start sharing it with potential visitors.
4. You’ll need an SSL certificate
“SSL” stands for “Secure Sockets Layer”, but don’t worry; we won’t bore you with any more details.
All you need to know is that an SSL certificate encrypts your visitors’ data so that it can’t easily be intercepted by hackers. Having an SSL certificate tells visitors your site is secure, and they’ll feel comfortable browsing your site. If you don’t have an SSL certificate, your visitors’ browsers will warn them to stay away from your site. This is the last thing you want when you launch a new website.
SSL certificates are important for any website, but they’re mandatory if you have an eCommerce site that collects your visitors’ credit card information.
5. SEO sends traffic to your website
“SEO” stands for “Search Engine Optimisation”, and it’s a strategy that businesses use to increase web traffic by making their websites more visible to search engines.
It’s important to create a great website with great content, but the quality of your content won’t matter if no one can ever find your website.
Our SEO tool helps you outrank your competitors and steal some of their visitors!
It finds problems with your current SEO strategy, generates reports, and gives you a step-by-step guide to fixing those problems, so you can boost your web traffic.
6. Your page load speed can make or break your website
If your website loads too slowly, visitors won’t stick around to browse past your home page. This will spell disaster for your launch.
It’s important to make sure your website loads quickly, so you don’t miss out on valuable web traffic.
7. Website security is super important
Even the best website in the world is useless if it’s compromised by hackers or could be lost in an instant.
Ask your web host what they do to make sure your website is secure. (Yourwebsite offers cloud-based backup, which is the most effective way to back up your website.)
8. Mobile friendliness isn’t just nice to have – it’s essential
Not all your visitors will view your website on their laptops. Some people will see your website for the very first time on their mobiles. So, it’s vital that when you launch your new website, you make a good first impression on your mobile users, too.
Yourwebsite’s sitebuilder helps you create websites that are already mobile friendly, which means one less thing for you to worry about when you’re preparing for your website launch.
9. Bad spelling, grammar and punctuation can detract from even a great website
Finally, after you have everything else in place, make sure you double-check your spelling, grammar and punctuation to make sure that you don’t detract from excellent content with sub-par grammar.
A new website launch takes hours of hard work and brainstorming, but if you follow this checklist and really take the time to make sure all the moving parts are working properly, you’ll launch your website to visitors who love it right from the start.
Posted by Samantha on January 31, 2020
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