These days, everybody and their dog has an online presence. It’s essential if you want to be taken seriously as a freelancer, a self-published author, or a social media influencer. (If the cutesy term “influencer” makes your eyes roll involuntarily, bear in mind that you can make millions working with brands if you have the right strategy.) If you don’t mind working your day job and doing nothing else, you probably don’t need a website.
But if you want to make money online, branding is crucial. In fact, if you want to position yourself as an expert in anything, you’ll need a strong brand. And you can’t have a strong brand without a great website.
What if you don’t know how to create a website?
The good news is that making a website isn’t nearly as difficult as you might think. You don’t need to know how to code, how to do web design, how to program, or whatever other boring thing you’re imagining. Our easy sitebuilder makes things ridiculously easy for you.
To make a stunning website, you really only need to do six things.
Six steps to creating a website worth putting in your bio:
1. Figure out what you want your website to be about
This is a no-brainer, but before you can make your website, you need to figure out what kind of website you want.
There are thousands of topics to choose from – maybe more.
- Do you want your website to sell eBooks?
- Do you want your website to promote your services?
- Will your website be a portfolio of your creations?
- Do you want to blog about your baking escapades?
Your website can be anything you want, but if you want to attract loyal visitors and build a strong brand, you have to choose only a few things that will be the focus of your website.
If you love too many things and don’t know which to choose, don’t worry: You can create as many websites as you want! You can have one website for your adventures in baking, another for selling your romance novels, and another for promoting your dog-walking services. But you’ll build a stronger brand if people associate each website with only a few things.
2. Choose your web host
If you don’t know how to create a website, it’s probably also news to you that every single website on the inernet is stored on a server. (It’s okay if you didn’t know that, by the way. Lots of people’s eyes glaze over when we tell them.)
A server is a kind of supercomputer that usually does only one thing – in this case, storing websites. Servers cost insane amounts of money to own and operate, so most people (even huge businesses) don’t bother trying to get their own (not to mention hiring the IT staff required to keep them running).
Instead, most people just get really good web hosting.
A web hosting company is a company that owns and operates servers, then lets other people store their website on them for much cheaper than it’d be to buy and maintain their own servers.
When you’re trying to decide what web hosting company to go with, these are a few things to look for:
- Uptime: Does your web hosting company offer at least 99% uptime? It’s a pain when your site goes down. You need a web hosting company that guarantees that your site will be up most of the time. (We offer 99.9% uptime.)
- Customer support: If anything does go wrong, you need to know that your web hosting company will help get your site up and running again in no time. We offer 24/7 support, so you never have to go through that alone.
- Extra website services: Sometimes, you need all the extra bells and whistles. We offer lots of additional services that really help your website stand out from the crowd: Our website monitoring tool lets you know immediately if something’s gone wrong with your website, our SEO tool helps you outrank the competition in search engine results, and our online sitebuilder is so easy to use that you can create a website in minutes.
3. Register your domain
Once you know what you want your website to be about, and you know where you’re going to put it, you get to do something that’s a lot of fun: You get to name it.
To do this, you have to register a domain.
(A domain is your website’s address. It’s what will show up in your visitors’ browsers, and it’s the name of your website with the “.com” attached.)
Registering your domain is one of the simplest steps in the website-creation process. And did we mention you can get free domain names? Because you can totally get free domain names.
We offer free domain names for one year if you have one of our annual online sitebuilder plans. If you sign up for one of those, you can register a “.com”, “.net”, “.biz” or “.info” domain name – free for a whole year.
4. Design your website
Don’t know a thing about web design? No problem!
Our online sitebuilder is the stuff of legends.
And if you don’t know how to create a website, you’re exactly the kind of person we designed it for!
Our easy-to-use sitebuilder has hundreds of customisable templates for you to choose from.
All you need to do is open the sitebuilder and scroll until you see a template you like. (We have so many that you might actually have trouble narrowing it down.)
You don’t need to know anything about web design, because our web site builder comes with templates that have been professionally designed for you.
All you have to do is change the colours and the fonts until your site looks exactly the way you’ve been imagining it!
5. Get an SSL certificate
An SSL certificate is crucial to your website, especially when it’s new. It’s what keeps your visitors’ data secure when they visit your site.
If you’ve ever tried to visit a site but gotten a scary-looking message from your browser that told you the site was unsafe to visit, that web site didn’t have an SSL certificate.
Now, imagine your visitors getting that same message.
To make your visitors feel safe clicking on your site, you need to get an SSL certificate before you launch.
6. Add content
Once you’ve set up your website, all you need to do is add content. But not just any content.
To increase your chances of getting lots of traffic to your website (which is really important if you’re trying to use it to sell products or to monetise views using ads, affiliate links or brand relationships), you need to make sure people can find your website.
This means that your content must be optimised for search engines, so your website ranks higher in search results.
Search engines rank your web site according to lots of criteria, one of which is relevance. So, if your customers search for a keyword that shows up a lot on your website, the search engine will list your website higher in the results than a website that doesn’t use that word at all.
This usually happens organically. If you sell socks on your site, you’ll naturally use the word “socks” a lot, and people looking for socks will be able to find you. But if you need a little help boosting your visibility, you might want to check out or SEO tool.
And there you go: Six easy steps to get your site up and running in no time! And look at that: You didn’t even need to learn to code.